Tough Mudder has helped thousands tackle their fears and muddy obstacle courses for years. However, competition has grown and we see that Tough Mudder needs to improve runner experience and loyalty to remain successful. My team created a mid-fideltiy iOS app prototype to address these issues. 

Challenge: Create a value-added iOS app to increase Tough Mudder repeat participation.

My Roles 

Project Manager

Wireframes Lead

Testing Protocol

Presentation

 

Methods and Tools

Surveys

Interviews

Affinity Mapping

Participatory Content Mapping

Sketch Wireframing 

Constraints

  • Two- week student project

  • The Tough Mudder app was pulled from the Apple store, so we built our best approximation of what it might look like before adding our team-building feature.

Tough Mudder Conceptual iOS App

Process

User Research

  • Screener (7)

  • Interviews (4)

 

Comparative Research

  • Spartan Race

  • Warrior Dash

  • Meetup

  • Heja

Analysis

  • User Journey

  • Affinity Mapping

Prototype 

Sketch

Usability Testing & Feedback

  • Usability Testing (3)

Research

User Interviews

Comparative Research

©2019 by Julia